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Singles Night at the Grocery Store

Although known not to produce a lot in terms of sales, singles nights are a way for retailers to increase their profiles and manage to get some free publicity. It is a loss leader that only large chains can afford, and now that they will soon be able to sell alcohol, expect an increase in such events.

“You both reach for the same avocado and when your fingers touch, sparks fly” – that’s how the article leads. It continues:

Singles are invited to come to the store on May 28 between 7 and 10 p.m. Shoppers can put a red ribbon on their carts or basket to signify they’re single and open to mingling over kale.

There’s more in terms of history and context:

  • The Liberty Village store in particular has many young professionals living in condos around it, and it already has a reputation as a meat market. “A handful of my girlfriends were like, that’s where the hot singles are,” said Kirsch.
  • Hundreds of single Winnipeggers attended a similar single’s night at a Safeway earlier this year, but the store saw a drop in revenue that night because regular customers avoided the store and the singles didn’t buy much.
  • A Safeway spokesperson told Metro at the time that the store wouldn’t try the experiment again but shoppers are welcome to signal they’re single any time by tying a produce bag to their cart.

Good luck!

Sources / More info: mn-sx

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